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Lead Generation Specialist (ABM, LinkedIn, Paid Ads)


Location: Bangalore

Experience: 3-6 years in B2B lead generation, demand generation, or performance marketing


Role Summary

We are looking for a strategic and results-driven Lead Generation Specialist to own and drive Account-Based Marketing (ABM), LinkedIn, and Paid Ads campaigns. This role will focus on generating high-quality leads, optimizing paid campaigns, and working closely with sales to accelerate the pipeline.


Key Responsibilities

  1. Develop and execute ABM strategies, identifying high-value accounts and personalizing outreach.
  2. Plan and manage LinkedIn Ads, Google Ads, and retargeting campaigns, ensuring high ROI.
  3. Create compelling messaging for LinkedIn outreach, cold email campaigns, and paid ads.
  4. Conduct A/B testing to optimize ad creatives, landing pages, and email sequences.
  5. Track and analyze campaign performance metrics (MQLs, SQLs, CAC, pipeline contribution).
  6. Collaborate with sales to refine the lead qualification process and improve conversion rates.
  7. Leverage marketing automation tools and CRM to manage lead nurture workflows.
  8. Stay updated on new paid ad trends, LinkedIn algorithm changes, and ABM best practices.


Core Traits & Skills:


  1. Strategic Thinker – Ability to design and execute lead generation strategies effectively.
  2. Data-Driven & Analytical – Proficient in tracking campaign performance and making data-backed optimizations.
  3. Creative in Outreach – Ability to craft high-converting ad creatives and personalized ABM messaging.
  4. Hands-on with Paid Ads – Experience in LinkedIn Ads, Google Ads, retargeting, and performance marketing.
  5. Tech-Savvy – Comfortable with CRM tools (Zoho, HubSpot), automation platforms, and analytics tools.
  6. Results-Oriented – Focused on delivering high-quality leads and maximizing conversion rates.
  7. Strong Collaboration Skills – Works closely with sales, content, and design teams to align marketing efforts.


Ideal Background


  1. 3-6 years in B2B lead generation, digital marketing, performance marketing, or ABM.
  2. Experience managing LinkedIn and Google Ads, along with email marketing campaigns.
  3. Hands-on with CRM (Zoho, HubSpot), marketing automation, and analytics tools.
  4. Strong understanding of buyer personas, sales funnels, and conversion tracking.
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